About
Website War Room is led by Sam O'Barr and Dustin Porchia, two senior web operators focused on helping businesses diagnose, improve, rebuild, and maintain websites that need to perform better.
Why We Built Website War Room
They need someone who can look at the whole system: offer, audience, user journey, CMS, ecommerce flow, SEO structure, analytics, performance, accessibility, MarTech, and conversion. Website War Room exists for teams that need senior website decisions before they spend more money on disconnected fixes.
Meet The Operators
Website War Room is intentionally small, senior, and hands-on. When you work with us, you are working with people who understand websites as business systems, not just design projects.
Co-Founder & Senior Website Operator
Sam works across website strategy, technical planning, SEO, analytics, UX, performance, MarTech, ecommerce, and conversion-focused web systems. His focus is helping businesses understand what is actually holding their website back and what should be fixed first.
Connect with Sam
Co-Founder & Senior Website Operator
Dustin works across website strategy, technical planning, implementation quality, performance, maintainability, ecommerce, analytics, and conversion-focused web systems. His focus is helping businesses turn website problems into practical, buildable solutions.
Connect with DustinWhy Small And Senior Matters
A smaller senior team means fewer layers, less translation loss, and more direct thinking applied to the work. The goal is not to look busy. The goal is to diagnose the right problem and make the next move clear.
How We Work Together
The value of Website War Room is that strategy and execution stay connected. We look at the whole website system: offer, audience, page structure, UX, SEO, analytics, performance, accessibility, CMS reality, ecommerce or lead flow, MarTech, and long-term maintainability.
We look across strategy, content, structure, UX, SEO, performance, analytics, tools, and the path to conversion.
Not every issue deserves the same urgency. We separate noise from the constraints that block growth, measurement, and maintainability.
The work connects what should happen, why it matters, how it gets implemented, and how the result can be measured.
Difference
We do not recommend a rebuild, audit, tool, or page change until the real constraint is clearer.
Offer, audience, pages, UX, CMS, ecommerce or lead flow, analytics, speed, and maintainability all affect outcomes.
Search structure, URL decisions, headings, content depth, and internal links belong in the strategy, not at the end.
Tracking should help reveal where qualified intent is coming from, where it drops off, and what to fix next.
A website should be easier to manage after launch, not fragile, bloated, or dependent on guesswork.
The work focuses on constraints that affect revenue, speed, SEO, conversion, analytics, and operating quality.
Fit
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
A good fit when the website needs sharper strategy, cleaner measurement, better performance, and more reliable conversion paths.
Not A Fit
This is honest by design. A clear no saves everyone time.
You only want the cheapest possible website.
You only want surface-level visual changes.
You are not willing to look at strategy, analytics, search, performance, or user behavior.
You want to add more tools before fixing the foundation.
You need a large traditional agency team instead of senior operator support.
Apply
Tell us what is broken, what you are building, and where you want to go. If it looks like a fit, we will map the next move.
Apply To Work With Us