About Website War Room

Senior Website Strategy For Teams That Need Clearer Decisions And Better Execution

Website War Room is led by Sam O'Barr and Dustin Porchia, two senior web operators focused on helping businesses diagnose, improve, rebuild, and maintain websites that need to perform better.

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Why We Built Website War Room

Most Website Problems Are Not Just Design Problems.

They are strategy problems, measurement problems, execution problems, technical problems, and prioritization problems happening at the same time. Website War Room exists for founders, operators, ecommerce teams, and marketing teams that need senior clarity before they spend more on campaigns, redesigns, tools, or disconnected fixes.

The work is built around practical diagnosis: what is confusing visitors, what search systems cannot understand, what analytics cannot prove, what technical issues slow the site down, and what should be fixed first.

Operators

The People Behind The War Room

Small, senior, direct. No fake bench, no inflated agency theater, and no pretending every site needs the same answer.

Co-Founder

Sam O'Barr

Co-Founder & Senior Website Operator

Sam brings 10+ years of experience across front-end development, website strategy, marketing technology, UX, SEO, CRO, analytics, accessibility, performance, CMS platforms, ecommerce systems, and large-scale website transformation.

Before starting Website War Room, Sam held senior web and digital experience leadership roles at NASM / Ascend Learning, where his work connected website strategy, enterprise CMS decisions, marketing technology, analytics, performance, SEO, accessibility, and conversion-focused execution.

His background includes Adobe Experience Manager, Sitefinity, HubSpot, analytics and tag management, landing page systems, custom quizzes and tools, website rebuild planning, technical SEO, performance optimization, and AI-assisted marketing and web workflows.

Sam's focus is helping businesses understand what is actually holding their website back, what should be fixed first, and how to turn a website from a static marketing asset into a clearer, faster, more measurable growth system.

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Co-Founder

Dustin Porchia

Co-Founder & Senior Website Operator

Dustin brings senior front-end, web application, and technical systems experience to Website War Room, with a focus on implementation quality, maintainability, performance, usability, and practical execution.

He helps evaluate how websites are built, how easily they can be improved, where technical friction is slowing teams down, and what needs to change so strategy can become something real in the browser.

Dustin also brings hands-on experience with modern AI-assisted workflows, helping Website War Room evaluate where AI can support website planning, content operations, technical review, QA, and marketing execution without adding unnecessary complexity.

His focus is helping businesses turn website problems into practical, buildable solutions that are easier to maintain, easier to measure, and better aligned with business outcomes.

Connect with Dustin

Fit

Who We Are A Fit For

Website War Room works best when the website is important enough to deserve senior diagnosis, not random opinions.

Founders With An Underperforming Website

You know the site should be producing more qualified leads, sales, or clarity, but you do not know which constraint is costing the most.

Marketing Teams Needing Senior Direction

Your team has tools, vendors, campaigns, and requests, but needs stronger website strategy, prioritization, analytics, and execution leadership.

Ecommerce And Shopify Operators

Your product pages, collections, landing pages, tracking, checkout path, or merchandising clarity need sharper conversion thinking.

Teams Planning A Rebuild

You want to protect SEO, analytics, conversion paths, performance, and maintainability before rebuilding the same problems into a new design.

Teams Exploring Practical AI Workflows

You want AI to support website operations, content, analytics review, customer insight, and execution without creating more noise.

Operators Who Want Better Decisions

You need clearer data, cleaner priorities, stronger pages, and a website roadmap leadership can understand.

How We Work

Small Senior Team. Direct Thinking. No Fake Scale.

Website War Room is intentionally built to feel close to the work. The value is not a giant production layer. It is senior diagnosis, sharper prioritization, cleaner execution, and a better operating system for your website.

Next Step

Bring Your Website Into The War Room

Run the diagnostic if you want a fast first read. Request a Website Strategy Call when you already know the website needs serious attention.

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